Creative Highlights
Creativity, strategy and execution come together in everything I do. This page highlights projects and experiences that have shaped my professional journey so far – from organizing impactful events to gaining hands-on experience in the fashion industry. Each project reflects my passion for storytelling, organization, and creating meaningful connections between brands and people.
Fundraising Event Project
As the final project of my secondary school education, I completed my Profielwerkstuk (PWS) by organizing the annual Actieweek — a large-scale fundraising event held at school.
Project goal
The goal of this project was to organize a full week of activities to raise money for a self-chosen charity. Together with a small team, I chose Arts Without Borders (Artsen zonder Grenzen) as our cause. Throughout the week, a glass house was placed inside the school where someone was present during the day, combined with after-school activities, food sales during breaks, and sponsorship collaborations to maximize fundraising efforts.
My role & responsibilities
I was actively involved in the organization and execution of the entire event. This included planning activities, coordinating schedules, approaching sponsors, promoting the event through marketing and social media, and ensuring everything ran smoothly during the week itself. The project required strong collaboration, responsibility, and the ability to stay organized under pressure.
Outcome & skills developed
The event was a great success: within five days, we raised €6,200 for Artsen zonder Grenzen. During this project, I discovered qualities that I want to further develop professionally, such as event management, marketing and promotion, social media strategy, teamwork, leadership, problem-solving, and performing under pressure. Most importantly, it confirmed my passion for organizing, creating impact, and turning ideas into reality.
Marketing & Event Experience at AAIKO
Five-month full-time internship — Amsterdam
Following this project, I completed a five-month full-time internship at AAIKO HQ in Amsterdam, a contemporary fashion brand known for its strong identity and womenswear collections.
About AAIKO
AAIKO is a modern fashion company where creativity and commerce come together. During my internship, I gained firsthand insight into how the fashion industry operates and how marketing, branding, and events contribute to building a strong brand.
Events & Projects
- Tina Day (2 days)
We promoted AAIKO’s kidswear line by offering styled photoshoots, including hair and makeup, in exchange for social media engagement. This activation increased brand awareness, boosted sales, and created a fun, interactive brand experience. - Ambassador Shoot
Together with colleagues, I visited women with strong online platforms to conduct interviews and photoshoots in their homes. This project connected the brand to real women and everyday life, strengthening AAIKO’s personal and relatable brand image. - Van Tilburg Event
For Van Tilburg’s anniversary, we organized a pop-up activation inside the store. Visitors registered in advance for a full hair and makeup experience followed by a photoshoot, strengthening customer engagement and brand visibility. - Modefabriek Amsterdam
I assisted in organizing AAIKO’s presence at Modefabriek, where we launched a new jacket collection to retailers and fashion professionals. This gave me valuable insight into B2B marketing, trade fairs, and brand positioning.
Skills & Insights Gained
During my internship I developed skills in event organization, brand activation, content creation, social media strategy, communication, teamwork and strategic thinking. I also gained insight into audience engagement and the importance of storytelling in fashion marketing. This experience confirmed how powerful the combination of creativity and strategy can be in practice.
Words From Others
Pauline Brakenhoff
Founder & Owner, AAIKO
“Your positive energy and dedication within the marketing department were truly valuable. You completed a strong internship and consistently went beyond your own responsibilities, always willing to support the wider team and the company as a whole. Thank you for everything.”
Tessa de Graaf
Interim E-commerce Manager, AAIKO
“It was a pleasure having you as part of our marketing team. You brought a positive and social energy to the department and handled yourself well within a dynamic environment and a wide range of marketing challenges. Over the past months, you’ve shown clear growth in how you approach and solve situations. I wish you every success with your studies and look forward to seeing where your future will take you.”
Isabel de Ruig
PR & Marketing, AAIKO
“Over the past months, you’ve shown strong personal and professional growth. You approached every task with motivation and initiative, and it was inspiring to see how you developed creatively — especially within social media. You take responsibility, are open to feedback, and bring a positive, open attitude to collaboration. Your confidence continues to grow, and I’m certain you have everything it takes to succeed wherever your path leads.”
Veerle van Dommel
E-commerce Intern, Marketing Department, AAIKO
“I really enjoyed working together with you. You brought positive energy to the office every day and were always willing to go the extra mile. You’re a hard worker, but also someone it’s easy to connect with and share a laugh with. You truly added value to my time at Aaiko, and I couldn’t have imagined my internship without you. I wish you every success and happiness in the future — I’m confident you’ll find a path that truly suits you.”
Want to Dive Deeper Into My Work?
Follow my journey on LinkedIn or explore my résumé to learn more about my experience and ambitions.